The collaboration between the two, was first announced back in December.
Virgil says him "being at Louis Vuitton is directly attributable to work Nigo has done in the past. A collab project with him - it puts his work in the right context.
As opposed to Louis Vuitton's last collaboration with a streetwear brand, with the world-famous Supreme, this collection will not feature any streetwear, nor any logo's from any of Nigo's brands. Virgil did not want to do the expected.
When speaking with Vogue, Virgil described Nigo as his mentor. “Nigo, I was fortunate over 15 years ago to have met him in Japan. He took us under his wing and showed us the ropes of how he was building the brand 'A Bathing Ape' at the time.”
Furthermore, Virgil stated the mood of the collection started off with their appreciation for the U.K., dandy and the mod era, Savile Row tailoring. This gave them the silhouette, however to add the codes of Louis Vuitton, Virgil used the LV Damier check, which was new to him.
It’s no secret Nigo has an impressive collection of denim. Hence why when developing these denim pieces, he thought that using Nigo as a muse, was the most authentic thing.
The bags are also heavily influenced by Nigo. One of his signature brands features this melting/dripping ice-cream look, which inspired Virgil to mix this playfulness with Louis Vuitton’s seriousness.
As for the name LV², it’s specifically for this collection. Virgil described it as almost being in a rap group.
We can expect this to drop this summer, around the same time as the Pre-Fall 2020.